Lollapalooza Promoters Join Forces With Big Day Out
News posted Wednesday, January 4 2012 at 12:00 PM.
Related: Big Day Out.
The Big Day Out has filled the void left by the departure of Vivian Lees by signing a partnership with US-based company C3 Presents.
The promoters of Lollapalooza and Austin City Limits Music Festival will now work in tandem with co-founder Ken West and newly appointed Big Day Out CEO Adam Zammit (of Peer Group Media) in the areas of “talent development, creative execution and production, commercial excellence and innovation”. It is hoped C3’s relationships with artists and audiences in the US, as well as their expansion into the South American market, will increase opportunities for artists on both sides of the Pacific.
“I am really happy to be able to announce this new partnership,” West said in a statement issued to media today (January 4). “I could not have found more creatively sympathetic, commercially dynamic and like-minded partners than the guys at C3. We remain a locally passionate music business but can revel and excel in what this new global relationship and its combined wealth of knowledge and experience can bring for Australian audiences and Australian and international artists.”
In addition to Austin City Limits and Lollapalooza, which collectively attract more than 200,000 people over a three-day weekend, C3 also books and promotes more than 1000 concerts annually across the US.
“C3 is thrilled to be entering this creative partnership with Big Day Out and are honored to become a part of the outstanding 20 year legacy that the festival has created,” C3 Presents partner Charlie Walker said.
This year’s Big Day Out kicks off on January 20 in Auckland. Acts performing include Soundgarden, Kanye West and Kasabian. Tickets for all legs of the event, especially Adelaide and Perth, are still available.