Triple J Launches Aus-Only Digital Channel
News posted Thursday, August 25 2011 at 11:00 PM.
Related: Triple J.
Digital radio stations may be exempt from local content quotas, but that hasn’t swayed our national youth broadcaster, who have just launched a new channel devoted entirely to new Australian music.
From October 5, triple j Unearthed will broadcast unsigned and independent local music 24/7 on digital radio in five capital cities (Melbourne, Sydney, Brisbane, Adelaide and Perth) and online via triplejunearthed.com. Its playlists will be drawn from the more than 30,000 artists on the triple j Unearthed website, which is responsible for kickstarting the careers (for better or worse) of Art Vs Science, Boy & Bear, Washington, Stonefield and The Jezabels.
The new station was launched by presenters Zan Rowe and Tom Ballard and
stand-up comedian ABC Managing Director Mark Scott at the Australian Centre for Contemporary Art in Melbourne earlier tonight (August 25). Guests dined on arancini and rice-paper rolls, while a promotional video featuring cameos from Communications Minister Stephen Conroy, Arts Minister Peter Garrett and Prime Minister Julia Gillard was screened. See below.
To celebrate the launch of the new service, triple j will be throwing simultaneous live events in the cities that receive digital radio. Details TBA.
An estimated 500,000 digital radio sets have been sold in Australia to date.