Ratcat’s Simon Day In Bonds Ad
News posted Thursday, August 12 2010 at 12:00 PM.
Related: Ratcat.
Aside from supporting Hüsker Dü’s Grant Hart on his Australian tour earlier this year, Simon Day hasn't exactly been a ubiquitous figure since disbanding Ratcat all those years ago. So imagine our excitement when he turned up – clad in a striped T-shirt and leather jacket, of course – on a Bonds bra commercial.
Day makes a brief cameo in the clip, which stars an all-girl garage band covering Ratcat’s ‘Another Girl Another Planet’ ‘That Ain’t Bad’. Except that it isn’t really an all-girl garage band, but a studio group featuring Melbourne garage rock duo The Cheats and Karina Utomo from the now defunct Canberra outfit Young And Restless.
The ad has been rolled out across TV, cinema, Facebook and fashion websites. It follows a similar campaign that used a Super Wild Horses track to flog a line of Bonds women’s hipsters.
And here's the original
+
Playing their first show since 2006, Sydney indie legends Ratcat will …
Melbourne rock band Teenage Mothers have hit back at M83 after being …
JONATHON DESMOND MILLER from Magnetic Heads discusses road stories and…
John Butler Trio’s management are seeking legal advice following the a…
Is that Ella Stiles again ?
Yikes. That's not a good cover.
The singer is woeful.
0:54
I see her a few times a week.
this ad is a let down.
ha! everytime i see Simon Day around he's wearing that stripy t-shirt. very much appeals to the 14-yr old Ratcat fan still in me!
Is it true Bonds paid him for this by giving him free striped tshirts for life?
he looks well preserved for his age. I like the touch of having him in there.
We need a ratcat reunion tour stat!
I think they get together every 12 months or so don't they?
Yeah, Simon still looks great I reckon.
Made to be seen.
Not heard.
still a cracker of a song (the original)
Anaemic cover.
I'd still go Simon.
''that ain't bad'' is a rip off of ''another girl another planet'' ??
nah.
Pity about the bras.
link to another girl another planet
That's never occurred to me and I have listened to both songs over and over.
Yep. Terrible, vocal-heavy mix.
And those models don't look very rock'n'roll, do they?
hmm, melbourne 2 piece bands feature in bonds ads: guitar + drums = bras + undies.
who'll be next?? digger and the pussycats with ally spazzy singing?!?!
Horrible cover, horrible ad. Bring back Patty Rafter, Bonds.
And yeah, I don't hear much of Another Girl, Another Planet in the original song at all.
Nah, I hear the Bonds folks are trying to sign Aktion Unit and She Hunter for the next instalment..
View Comments 20 to 49
We've limited the amount of comments shown in these larger topics to allow for faster viewing, simply click here to load all the missing comments ...
Yeah, and they don't fit my massive muscles in their t-shirts. Lift yr game Bonds!
Simon Day should be playing in the back of the truck in a bra and undies.
Bon Scott is turning in his grave... that truck must feel very cheap and used by this musical abomination of a load...
i truly only watched this ad for the articles
I didn't see it as necessarily pervy behaviour from the onlookers, more a case of ''OMGWTFBBQ!?'' than ''phwoar!''.
i think two ads are very different. the one above is about a minute long, the one on tv is only about the 30 second mark. the one above shows heaps more crowd based reactions of a OMGWTF nature than the one on tv. it also sets up the back of the truck scenario a bit more.
i reckon (although not trying to analyse the brain of a teen, cause that would be impossible) that the comments were based on the fact that this 15/16 year old had absolutely no idea who simon day is, and she had no idea that the song was a cover. she'd never heard it before. so to her, it was more just a 'ewww, why are there old men in the ad' type comment (cause anyone over the age of 19 is old).
i don't really see it as pervy, more just a bonds attempt to include the original singer etc... but funny to see how the mind of a teen works... who are more the bonds target audience than any of us.
my opinion, i hate all bonds ads. this one included.
I forgot to add ''in my best Wil Anderson voice''...followed by rapturous laughter from the studio audience
why make a great song shit and annoying? stay truer to the orig = selling more undies, surely?
Does anyone want to buy my undies? As of 1pm today, they will be for sale. I will dance and sing on the back of a truck if I have to.
VGC, little use, I've simply outgrown them and wish to upgrade to a more professional model.
Sveltes raises a good point. Why use a song by a band that most people under 30 have never heard of to market underwear to teenagers? Is it because their mums buy their undies for them, and still get all gooshy over Simon Day?
In that case, I would say that having him appear in the ad is not just a sly cameo, but the entire point.
girls stop letting their mum choose their undies by about the age of 10 :)
i wonder if having simon appear in the ad was part of the synch deal ?
wow that was the worst. cover. ever.
and the bra band type marketing is not even new!
why isn't the ratcat song available in itunes?
Blame Bonds.
why isn't the ratcat song available in itunes?>
Very good question. Try looking for any Ratcat or Hummingbirds or Sidewinder. Fuck those major labels too fucked to spend 15 minutes putting up local back catalogue.
Not only do the writers miss out on royalties (the bands are probably still unrecouped) but new and old fans are missing out on some good music.
FIFTEEN MINUTES!
peterpaulandmary said >
why isn't the ratcat song available in itunes?>
Very good question. Try looking for any Ratcat or Hummingbirds or Sidewinder. Fuck those major labels too fucked to spend 15 minutes putting up local back catalogue.
Not only do the writers miss out on royalties (the bands are probably still unrecouped) but new and old fans are missing out on some good music.
FIFTEEN MINUTES!
I was pondering that point last year:
http://internationalbs.wordpress.com/2009/09/17/why-doesnt-itunes-have-a-long-tail/
Crazy site
News posted Friday, August 12 2011 at 12:00 PM.
Posts from 11 months ago, gentlemen, welcome to the 2nd base mobile!
No wonder punters are migrating across to messandnosie in droves.
Like polar bears escaping the effects of global warming and mining taxes.