SWH Prove Their ‘Hipster’ Cred
News posted Monday, February 8 2010 at 12:00 PM.
Related: Super Wild Horses.
Melbourne’s Super Wild Horses (aka Amy Franz and Hayley McKee) have followed in the footsteps of Ruby Rose, Michael Clarke, Pat Rafter and Sarah Murdoch in becoming the latest postergirls for Bonds.
The band’s track ‘Standing On The Corner’ – lifted from last year’s debut 7” – is currently being used in the campaign for Bonds’ line of women’s hipsters. Featuring models performing the song in their undies (NOTE: not the band), the ad will run online and on TV in Australia and New Zealand for the next 12 weeks. During that time, the ad version of the song, featuring tambourine and organ overdubs, will be available for download via the Bonds website.
“We were approached about using this track in December and added the extra instrumentation to the track ourselves. It was a fun request to receive,” said the duo via email.
So are they prepared for the inevitable “hipster” backlash? “This song was released over a year ago and it's great that it's being used. We think it's a positive thing that more Australian music is being used in advertising and on film and television,” they said.
The pair recently scored support slots for The Drones and Eddy Current Suppression Ring, and will perform at the Golden Plains festival in March.
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I don't get this band, they're not very good from what I saw live, pretty much downright embarrassing. Boring, stylised songs badly played, but they're very good looking though. Good on them for getting paid, though. Publishing is about a small bands only hope.
Zinger headline
here we go again. can't play, good looking. comments not usually used when talking about male bands. awesome.
ah, i say that about short stack all the time...
um yeh maybe that's cos male bands are either not good looking or can actually play.
Good on them.
I am wearing Bonds undies right now.
swh can play fine. they play simple. it's a difference that latent prog rockers can't discern.
how tiring. i'm hitting the snooze button again...
Me too, Block. ZOMG.
Thats pretty fuck'n great actualy.
I like it.
Also didn't know The Drones were playing again soon, great shit.
But fuck'n I've got Jonestown on both the nights they're playing.
Oh well, being filmed for a DVD.....
good for you junkie phillip.
too bad it's not SWH dancing around in their undies on the thing, that would've been something to see. good on 'em all the same.
was waiting for someone to post that nishiki...
least someones making some $
couldn't help myself, jose.
Well, the fact that the first line of the piece states they have followed in the footsteps of various models and become ''poster girls'' does kind of lead you that way.
I hope Amy didn't have to eat that banana. They taste bad with that much brown skin!
Anyway, three cheers for Bonds' marketing department! If I have to hear another fucking Holly Throsby style voice on a TV commercial again I may stab someone.
swh's new album is gonna shut up many haters.
they are a great band, but I was hoping that they are new James Bond girls... :(
What ubu said.
takes off shorts
what block said
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As long as they keep away from the ''No Knickers'' pantyhose ad.
What about ''Carn boys, show us yer BMs, make us girls all smile''? Maybe with guest vocalist Linda from the Dacios.
I live with one of the SWH's, so I've seen her in her knickers. I reckon they could have totally been on the ad instead of the models. heh.
Anyway, it's great for them. They're both great girls. Money will help fund an overseas tour they are doing later this year.
I await a remake of the ''sic em, Rex'' ad
Heehee Loungey, I was waiting for you to say that.
Seriously, good on 'em. I'd like to say a big ''fuck you'' to anyone who thinks allowing your music in an advertisement is ''selling out'' (though one could argue that it would depend on what product your music is being used to promote, but of course that's at the discretion of the artist(s) and their ethics... and that discussion probably deserves its own thread, so I'll leave that one alone for the time being). If the money you earn from it is the difference between being able to record a new album/tour overseas/whatever and not being able to do any of that, then more power to them.
Sexual attraction!
That thread's been done about 10 times over the last 5 years. Each time the battlelines are clearly been drawn between a bunch of chats who are mates with the band defending their decision against those who are ever so slightly jealous that their band wasn't placed into the predicament, aligned with those whose bands will never be placed into the predicament.
I remember the Dirtbombs/Walmart wars on garagepunk.com a while back...it was brutal.
Indeed. And so it goes...
all other arguments of selling out and visions of the ladies from SWH in their underwear aside, i always thought that their songs, while pretty crude and played sorta fumbly, still had cool melodies hidden somewhere in there and would benefit from being fleshed out with extra instrumentation a little.
newer version ‘Standing On The Corner’ sounds a hell of a lot better with the organ etc in my humble opinion.
i finally heard the album last night. it's good. it's fleshed out with added instrumentation. the playing is assured. i like it a lot.
too true scallywag.
That's not to say that ethics don't matter, but to quote Bertram Cooper quoting the Japanese “a man is whatever room he is in”
That's nice, scallywag.
Every time I think about this thread I can't help but think about this
then I get confused and have to go to the toilet.
I don't know these girls or their music (yet), good on them for making some cash in a very fickle industry. I'm sick of haters shitting all over other peoples success'. They're making some coin when a lot of people aren't and really, why shouldn't they?
I've loved them live but thought their records sounded crap. Go figure.
which records are you listening to? i thought they only had one out
The only thing worst than Super Wild Horses is Southern Comfort. HAWHAWHAW.
May have been said, but Ella from Songs is the bird playing the guitar in this ad.
She's a model?
she so dense
they could've put 'bonds' in the title ffs