Temper Trap Generates Some Beer Buzz
News posted Thursday, June 18 2009 at 12:00 PM.
Related: Temper Trap.
Being a buzz band sure has its perks: riders with crustless sandwiches, hyperbolic write-ups in the English press, well-attended showcases at SxSW, but beer labels sporting your own convoluted design?
Next-big-things Temper Trap were recently asked to create a label for a new lager by Melbourne micro-brewery Nelson. But instead of adorning the bottle with something literal like a guy shouting obscenities while caught in a bear trap, the quintet – who are now based in London – decided to go down a more esoteric path.
Teaming up with graphic artist Reece Hobbins, the band attempted to translate their sound into a visual representation: a white silhouetted human profile, which symbolises the mind as the “hub of emotion” and the human “condition” (a reference to their debut album Conditions, out tomorrow). The maze leading up the neck represents the obscurity of the Nelson beer project, as well as a sense of “confusion that can lead to temper”, while the two sets of triple Ts symbolise … well, we have absolutely no idea.
The Temper Trap design (Batch #19) is due for release later this year from selected venues around Melbourne including Sister Bella, Collins Quarter, Windsor Castle, Cherry Bar and the Carlton Club. It'll set you back $8.
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the news stories need a little poll inside them where users can rate them on droll-ness.
drollpoll!
wonder what the beer tastes like, hints of pretension, with a bitter aftertaste?
bet it tastes epic
not as good as british india pale ale.
Wolfmother wheat?
zzzzzzzzzzzzzzzzzzzzzzzzzzz
Is the Mint going to sue them for ripping off the queen's profile from the front of our coins?
deep.
haha!
Man, Queenies head symbolises the mind as the “hub of emotion” and the human “condition” , doncha know.
im waiting for Col Porter.
starts ''Temper Trap beer price prediction'' thread
I'd say $12.00, easy.
Wait - really?
sarcasm alert
doesn't read like it.
Yes it does.
obviously.
it's $8
Yes, I see that ''$8.00'' you quoted.
But I reckon it'll actually retail for more. A Coopers is $8.00, ffs.
What is the name of the beer?
Tz. Batch #19?
jeez what a fuckin wank
Is today April Fools Day?
Surely, surely, this is a joke. I hope so.
At least i will give you credit for that one nony.
it's got a little tag on the neck,
you could put that on your key ring and look superdope!
wonder what the beer tastes like, hints of pretension, with a bitter aftertaste?
the nelson beers all taste different based on which batch. i'm not sure if the input of the design effects what they do to each batch brewwise though.
sorry, was hanging out drinking nelsons with the collins quarter staff after they all got their new beverage list training a couple of months ago.
i will try and report back. i'll make sure to get batch 19.
Did they steal this idea from Telecom?
who?
that was ok beer form memory too.
I drinked the Telecom beer and what it's made me today.
I think the cans of Toohey's Extra Dry with a picture of the Spazzys on them at the BDO a few years back had an equal amount of artistic merit.
i don't remember much about it, it was that good.
hmmm, i do remember it ran out too quickly.
I had a Pop Boomerang Ale one time.
That was pretty good.
Someone really should make a draught beer called shut the fuck up.
Pint of shut the fuck up, or just a pot?
A jug of shut the fuck up please, and four glasses
it would be a stout?
You legend Modi, thanks to that post I just sent my best mate (who is a beer brewer) this email:
Well thank god we're not talking about the band. <-- Not being sarcastic <-- Not being sarcastic there either.
if you read this thread from top to bottom seriously...now seriously, one just wears out. it's that shit.
remember that bdo a few years ago where they had those cans of toohey's with the bands on 'em? i kept getting stuck with wolf and cub ones. they tasted like sour necessity as there was nothing else to drink. i reckon this beer will taste like the exact opposite - unnecessary and while probably half-decent in the flavour department not really intriguing enough for a second go-around.