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Destra buys Mess and Noise

KevinArnold  said about 3 months ago  or at  10:38AM on Tuesday, January 22 2008.

destra Acquires Mess+Noise Music Community Website 22nd January, Melbourne; destra Corporation Limited (destra) (ASX:DES) Australia’s leading independent digital media and entertainment company, today announced the acquisition of leading online rock music website, Mess+Noise www.messandnoise.com for an undisclosed sum. This acquisition extends destra’s capacity to deliver credible and compelling content and create advertising opportunities on a multi-platform basis around targeted, online communities, particularly in the X & Y demographic. According to Nielsen Online Market Intelligence December 2007 statistics, destra’s monthly unique browsers grew by 30%, and the addition of Mess + Noise positions destra as the leading independent digital publisher of entertainment content in Australia. Mess+Noise will be promoted across destra’s digital, physical publishing and broadcasting platforms, enabling collaboration with destra’s other music communities such as www.threedworld.com.au , www.centralstation.com.au and www.mp3.com.au. -Ends-


KevinArnold  said about 3 months ago:

Bye bye sweet world


Reverb  said about 3 months ago:

is this a joke?


KevinArnold  said about 3 months ago:

No.


shineslikerubies  said about 3 months ago:

wow.


littlearch  said about 3 months ago:

leading online rock music website, Mess+Noise

snorts with laughter


kandos  said about 3 months ago:

time to step up the paedo jokes and Casiopias flame wars, methinks.

that'll learn 'em.


PaulsGrandfather  said about 3 months ago:

Danny?

DANNY?!!!


Reverb  said about 3 months ago:

I agree with Kandos


Ouliposse  said about 3 months ago:

''Our music catalogue is comprised of over 4,500 titles on CD and DVD. Our genres include Adult Contemporary, World, Country and Irish.''

Oh well, fun while it lasted.


anonymous  said about 3 months ago:

good day to buy something when they're expecting record share plunges.


Casiopias  said about 3 months ago:

time I was paid royalties by this website me thinks.


shineslikerubies  said about 3 months ago:

they thinks we is worth some money to sell to...


tinyman  said about 3 months ago:

oh dear.


PaulsGrandfather  said about 3 months ago:

enabling collaboration with destra’s other music communities such as www.threedworld.com.au , > www.centralstation.com.au and www.mp3.com.au.

Collaboration?

We're going co-ed?

We don't play well with others.


thegirlwhocrieddave  said about 3 months ago:

i agree with pauly g


KevinArnold  said about 3 months ago:

Due to the acquisition of casiopias Destra has fallen 5%



anonymous  said about 3 months ago:

quick, everyone bail to teamairbag!


The_Suits  said about 3 months ago:

Destra, fix this shit!


poprocks96  said about 3 months ago:

How much for, Kevin???

Did mathieson sell out when he was wanting to?


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endtroducing...  said about 3 months ago:

hey brimstone you tool, people were calling them juggers/juggs when they were playing to a half full room at 161


anorakhighst  said about 3 months ago:

@Chris: it'd be nice to think that they'll leave this site to its own devices and just peer into it to see what to market on more mainstream sites, but I suspect that's not the case. Judging by Destra's mission statement, they're not the people to leave things alone when there's money to be made. It looks like they're going to advertise M+N on other sites and elsewhere, and promote it as a destination for ''alternative rock'' fans. Which means an editorial policy equivalent to JJJ playlists (no more writing articles about obscure little bands you're passionate about unless they're marketable to the suburbs; here's a heap of press releases from EMI and Sony BMG, write them up), and a lot of the kinds of people who wear flags as capes coming into the forums. (Anyone old enough to remember USENET when AOL users started flooding in will find it unpleasantly familiar.)


djbollocks  said about 3 months ago:

I heard that Destra bought us for $50,000. Surely M&N is worth more than that?


ChrisBrimstone  said about 3 months ago:

I'd love to review Adult Contemporary stuff for them


anonymous  said about 3 months ago:

this is getting silly..

hey, how about we just wait and see.

I know its probably revolutionary, but our benevolent overlords are still the same people they were when they started this shindig.


Block  said about 3 months ago:

Agreed, nony.
This sort of thing:

Which means an editorial policy equivalent to JJJ playlists (no more writing articles about obscure little bands you're passionate about unless they're marketable to the suburbs; here's a heap of press releases from EMI and Sony BMG, write them up), and a lot of the kinds of people who wear flags as capes coming into the forums.

reads like Nostradamus 2.0


tinyman  said about 3 months ago:

this is getting silly.. hey, how about we just wait and see.

where's the fun in that? bring on the wild predictions of doom and gloom, i say!


de.foxus  said about 3 months ago:

i am all for waiting and seeing.

if danny had sold messandnoise and said goodbye and left it in the hands of destra, i'd be with you all the way, but danny has been good enough to us over the last however many years that i trust he'll continue to do good by us.


socks  said about 3 months ago:

Like some kind of... benevolent daddy!


anonymous  said about 3 months ago:

who is your daddy and what does he do?


ChrisBrimstone  said about 3 months ago:

Is he rich is he rich like me?


Youknowit!  said about 2 months ago:

not much has changed... yet and appealing to inner city coolies who lead market trends is worth a very pretty penny the articles stay the same the audience stays the same but the advertising increases


k2  said about 2 months ago:

You know what's great? Central Station Records. I haven't been for ages, but man it's the coolest, most happening record store around! Don't be put off by the black and white logo with the ugly font - check it out!


anonymous  said about 2 months ago:

i went to central station the other day and all i found was trains.

ripped off!


__v  said about 2 months ago:

Has their new acquisition been performing satisfactorily?

What are the key performance indicators?

Perhaps they will understand this is a transitional period and have budgeted for a temporary dip in chat productivity.


zadie  said about 2 months ago:

bollocks where'd you hear that?


whatwhat  said about 2 months ago:

yo, we're rich, bi-yatch!

Online music, video and entertainment company Destra Corporation posted record revenues and profits in the half-year ending December 31. Revenue was up 121% to $66.6 million and net profit before tax was up 853% to $2.9 million.


anonymous  said about 2 months ago:

should finally be able to get those sound effects implemented now.


earthsmoltencore  said about 2 months ago:

we're all shareholders, right?


whatwhat  said about 2 months ago:

well, that or dom's sub-woofas are totally kick arse.



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